Skip to main content
Sister Publication Links
  • Rubber News
  • European Rubber Journal
Subscribe
  • Login
  • Register
  • Subscribe
  • Current Issue
  • News
    • OPINION
    • BUSINESS/FINANCIAL
    • COMMERCIAL TIRE
    • GOVERNMENT & LAW
    • Humanitarian Award
    • RETAIL TIRES
    • SERVICE ZONE
    • TIRE MAKERS
    • Best Places to Work
    • Mid-Year Report 2022
    • RUSSIA WAR IN UKRAINE
  • Aligning with ADAS
  • Data
    • DATA STORE
  • Custom
    • SPONSORED CONTENT
  • Events
    • ASK THE EXPERT
    • LIVESTREAMS
    • WEBINARS
    • SEMA LIVESTREAMS
    • RUBBER NEWS EVENTS
  • Resources
    • DIRECTORY
    • CLASSIFIEDS
    • SHOP FLOOR
    • AWARDS
    • BALANCING
    • DEMOUNTING
    • SAFETY
    • TIRE REPAIR
    • TPMS
    • TRAINING
    • VEHICLE LIFTING
    • WHEEL TORQUE
    • Best Places to Work
  • ADVERTISE
  • DIGITAL EDITION
MENU
Breadcrumb
  1. Home
  2. News
May 20, 2015 02:00 AM

Firestone ads play up 'artisan' mechanics

Tire Business staff
  • Tweet
  • Share
  • Share
  • Email
  • More
    Print

    CHICAGO (May 20, 2015) — Bridgestone Americas is playing up the skills of the mechanics at it Firestone Complete Auto Care locations in a new television ad spot, titled “Handcrafted,” and encouraging pickup truck owners to “do truck stuff.”

    “Robots might build cars,” the “Handcrafted” ad states, “but it takes human hands to keep 'em running right.”

    The new campaign seeks to connect with drivers across the country by calling attention to the “artisan” nature of proper vehicle maintenance,

    “The Firestone brand connects with a distinct group of people who work hard, play hard and expect the most from their vehicles,” said Philip Dobbs, chief marketing officer, Bridgestone Americas. “The new spots remind people of the skill of our ASE-certified technicians at Firestone Complete Auto Care….”

    In the “Handcrafted” campaign, the 30-second spot “Made By Hand” explores the burgeoning trend toward purchasing handmade items, ranging from flower-pressed soap to artisanal pickles.

    Another spot, “Work Shirt,” muses how people spend $30 on vintage work shirts now that it's trendy to look like they work with their hands.

    The spot jests that the more than 4,000 ASE-certified auto technicians at Firestone Complete Auto Care are flattered, since, after all, they have been working with their hands in the 1,600-plus Firestone retail stores across the country — and have been doing so since 1926.

    The “Do Truck Stuff” campaign explores what's possible when light truck owners get Firestone tires and finally realize the full potential of their trucks.

    In the first of two TV spots being released, “Lee Rides Again,” truck owner Lee gets inspired to do “real truck stuff,” like mud bogging, crushing a toy car like a monster truck and finding the perfect secret fishing spot.

    The spots link Lee's adventures to the terrain-conquering performance of his Firestone Destination A/T tires.

    Firestone urges pickup owners to "do more truck stuff" in a series of new TV ads

    In another iteration, “Ann's Epic Errand,” SUV owner Ann realizes that picking up party favors for her son's birthday party doesn't have to be a mundane task. She shifts gears and proceeds to do truck stuff, bringing excitement to her drive like never before.

    The ads are the work of Leo Burnett Worldwide, the Firestone brand's ad agency of record since 2012.

    “Most people aren't getting the most out of their trucks,” said Charley Wickman, Leo Burnett executive vice president and executive creative director. “If you're going to drive a truck, you should do cool truck stuff with it. Your tires should make anything possible, so the campaign focuses on all of the exciting, rugged and downright tough things that Firestone tires allow these truck drivers to do.”

    Leo Burnett is part of Publicis Group, which took over Bridgestone Americas' advertising account in mid-2013.

    Watch the latest commercials at www.youtube.com/thefirestonetire and www.youtube.com/user/FirestoneAutoCare.

    Letter
    to the
    Editor

    Do you have an opinion about this story? Do you have some thoughts you'd like to share with our readers? Tire Business would love to hear from you. Email your letter to Editor Don Detore at [email protected].

    Most Popular
    1
    Goodyear marks milestone with update on Cooper integration
    2
    Big O Tires to go national, pursue fleet business
    3
    Hankook: ‘Local-for-local' underpins growth strategy
    4
    New Toyo CEO sees improvement in supply chain
    5
    Sailun opening R&D center in Chattanooga, Tenn.
    SIGN UP FOR NEWSLETTERS
    EMAIL ADDRESS

    Please enter a valid email address.

    Please enter your email address.

    Please verify captcha.

    Please select at least one newsletter to subscribe.

    Newsletter Center

    Staying current is easy with Tire Business delivered straight to your inbox.

    SUBSCRIBE TODAY

    Subscribe to Tire Business

    SUBSCRIBE
    Connect with Us
    • Facebook
    • LinkedIn
    • Twitter
    • RSS

    Our Mission

    Tire Business is an award-winning publication dedicated to providing the latest news, data and insights into the tire and automotive service industries.

    Reader Services
    • Staff
    • About Us
    • Site Map
    • Industry Sites
    • Order Reprints
    • Customer Service: 877-320-1716
    Partner Sites
    • Rubber News
    • European Rubber Journal
    • Automotive News
    • Plastics News
    • Urethanes Technology
    RESOURCES
    • Advertise
    • Privacy Policy
    • Privacy Request
    • Terms of Service
    • Media Guide
    • Editorial Calendar
    • Classified Rates
    • Digital Edition
    • Careers
    • Ad Choices Ad Choices
    Copyright © 1996-2022. Crain Communications, Inc. All Rights Reserved.
    • News
      • OPINION
      • BUSINESS/FINANCIAL
      • COMMERCIAL TIRE
      • GOVERNMENT & LAW
      • Humanitarian Award
      • RETAIL TIRES
      • SERVICE ZONE
      • TIRE MAKERS
      • Best Places to Work
      • Mid-Year Report 2022
      • RUSSIA WAR IN UKRAINE
    • Aligning with ADAS
    • Data
      • DATA STORE
    • Custom
      • SPONSORED CONTENT
    • Events
      • ASK THE EXPERT
      • LIVESTREAMS
      • WEBINARS
      • SEMA LIVESTREAMS
      • RUBBER NEWS EVENTS
    • Resources
      • DIRECTORY
      • CLASSIFIEDS
      • SHOP FLOOR
        • BALANCING
        • DEMOUNTING
        • SAFETY
        • TIRE REPAIR
        • TPMS
        • TRAINING
        • VEHICLE LIFTING
        • WHEEL TORQUE
      • AWARDS
        • Best Places to Work
    • ADVERTISE
    • DIGITAL EDITION