In the “Handcrafted” campaign, the 30-second spot “Made By Hand” explores the burgeoning trend toward purchasing handmade items, ranging from flower-pressed soap to artisanal pickles.
Another spot, “Work Shirt,” muses how people spend $30 on vintage work shirts now that it's trendy to look like they work with their hands.
The spot jests that the more than 4,000 ASE-certified auto technicians at Firestone Complete Auto Care are flattered, since, after all, they have been working with their hands in the 1,600-plus Firestone retail stores across the country — and have been doing so since 1926.
The “Do Truck Stuff” campaign explores what's possible when light truck owners get Firestone tires and finally realize the full potential of their trucks.
In the first of two TV spots being released, “Lee Rides Again,” truck owner Lee gets inspired to do “real truck stuff,” like mud bogging, crushing a toy car like a monster truck and finding the perfect secret fishing spot.
The spots link Lee's adventures to the terrain-conquering performance of his Firestone Destination A/T tires.