The DriveGuard tire features specially designed run-flat technology and the ride comfort of a traditional touring tire, according to Bridgestone, along with the ability to continue driving up to 50 miles at maximum speeds of 50 miles per hour if a puncture or loss of pressure should occur.
Additionally, Bridgestone said its DriveGuard tires are the first full line of mass-market replacement run-flat tires available for coupes, sedans and wagons not originally equipped with run-flat technology. DriveGuard tires are available in the U.S. and Canada in 36 sizes for coupes, sedans and wagons with tire pressure monitoring systems (TPMS), and come with a 50,000- to 60,000-mile limited treadwear warranty.
“The ‘Everyday Performers' campaign demonstrates how Bridgestone tires are made to keep up with your ambitious life,” said Julia Melle, SVP executive creative director, Publicis Dallas.
“This year, we are thrilled to feature our DriveGuard tires with the improv genius, Will Arnett, as our harried dad out of diapers. The only thing worse than being a dad flat out of diapers, is getting a flat tire on your way to the store,” Ms. Melle said.
“The side of the road is a dangerous place to be stuck with a toddler. But with revolutionary DriveGuard tires from Bridgestone, Will Arnett can get a flat and keep driving to the store. He also can find a safe place to get his tire repaired or replaced.”