'Phillip the Tire' tweets safety week reminders

Rubber Manufacturers Association photo

WASHINGTON (May 13, 2015) — The Rubber Manufacturers Association (RMA), through its “Be Tire Smart” mascot “Phillip the Tire,” is sending tweets reminding motorists that May 24-30 is National Tire Safety Week.

This is the 14th straight year for National Tire Safety Week, under the aegis of the RMA's “Be Tire Smart — Play Your P.A.R.T.” consumer safety and education program.

Thousands of tire dealers, independent repair shops and industry associations join the RMA every year to mark the event, according to the association. Participating retailers distribute RMA “Be Tire Smart” brochures and promote tire care through free tire pressure checks, advertising, promotions and community and media outreach, the RMA said.

Letter
to the
Editor

Do you have an opinion about this story? Do you have some thoughts you'd like to share with our readers? Tire Business would love to hear from you. Email your letter to Editor Don Detore at [email protected].

SIGN UP FOR FREE NEWSLETTERS