Midas gaining converts steadily
PALM BEACH GARDENS, Fla. (May 1, 2015) — TBC Corp.'s Midas International Corp. franchise business has added 19 stores in the past year in the U.S. and Canada and continues to grow through by recruiting new franchisees and helping existing franchisees add locations.
Midas said the franchise network has recorded 18 straight months of increasing sales since the launch of the “Golden Hand” television ad campaign in October 2013. TBC did not disclose the network's sales revenue.
Midas International recently earned top billing among tire retail and automotive service franchises on Entrepreneur magazine's 36th annual Franchise 500 ranking, published in the magazine's January issue.
Midas was rated 35th overall. Entrepreneur said it judges franchise systems on objective, quantifiable measures of a franchise operation, such as financial strength and stability, growth rate and size of the system.
Midas is shooting for 1,400 locations throughout North America by 2018, TBC President and CEO Erik Olsen told those attending last fall's Midas franchise owners annual meeting.
Among new converts to the Midas system are Roger Wallin, who retired early from his longtime management position at Toyota Motor Co. to open a Midas store in Georgetown, Ky.; Alex Aminzadeh, a former telecommunications company vice president who also owns restaurants, salons and apartment buildings; and Mitch Jaber, a former drummer and founding member of the Sonics, a loud-and-proud 1960s garage band, who recently converted his family's eight-bay Tacoma, Wash., auto service store to Midas.
“We felt we had to make a change in order to build market share, and Midas offered us everything we needed — a very attractive brand name that brings in customers and incredible support," said Mr. Jaber, who converted his store with just a new coat of paint, a large digital sign, new branding, and new awnings and counters.
Mr. Jaber lauded the Midas training, adding, “We really believe in the Midas Way of doing things — we've put in the effort and we've seen that it works."
TBC cited the Midas branding, TV advertising, training and support, and a successful retail system as reasons why independents convert their businesses to Midas franchises while continuing to be “the boss” of their operations.
Mr. Aminzadeh, who converted a former gas station in Allen, Texas. a prosperous Dallas suburb, into an eight-bay outlet, said the Midas partnership gives him the opportunity to excel in an industry that he feels needs to step up its game.
“Every time I brought my car to a car-repair shop, it seems they took a really long time and didn't seem to care,” he said. “I decided that it was time for a better way of doing things, and Midas was the right fit for helping me to achieve that goal.”
Mr. Aminzadeh's dedication to his customers is matched by the franchisor's commitment to him. “The support I receive is the main reason I chose Midas,” he said. “The Midas team was with me throughout the entire building process.”
“We pride ourselves on our close relationships with the folks that own and operate our stores,” said Midas Chief Operating Officer Mike Gould. “As a franchisee-focused organization, we have a lot to offer both to entrepreneurs and independent shop owners looking to build their business by teaming up with us — a thriving brand, an attractive package of financial incentives and a very exciting business opportunity. This is a great time to join the Midas family.”
For more information about Midas' expansion, contact Midas International at 877-890-5874 or email to [email protected].
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