1. For connecting locally, Facebook is the best.
Titan Auto has two locations — South Chesterland and Moseley, Va. — and both are active in their local communities. Posts about the company, its employees and its community lead to the most likes and engagement, Kimberly explained.
“It's really interesting on Facebook. There's just such a personal connection to that, more so than Twitter,” she said.
In her experience, people like to learn about your business and what you are about—things that you support and things that you love.
“For us, I think Facebook has just been a great way to connect with our customers, more so than to really sell to them, but to connect with them on a personal basis,” she added.
2. Twitter is just as important for her as anyone else.
Twitter is much more information-driven, Kimberly said. Posting blog articles and other content is something she does more of on this platform than Facebook.
Additionally, taking photos of interesting things around the shop is a great visual for Twitter and Instagram. For instance, if a really old filter comes through the shop, Titan Auto's Twitter and Instagram pages may add a post showing a new filter compared with old filter. This is not only a great visual tool, but an educational one as well.