BLOG: Benefits of long-term thinking for website design
AKRON (April 20, 2015) — I've never been someone who operates well in a knee-jerk environment. I will make decisions quickly, but I need to weigh potential outcomes. I need to have the space to think long-term.
As an online manager, I'm responsible for our online properties. I help them succeed, and short-term planning can be detrimental to a project's success.
I was in the middle of a recent project, and it was suggested that room for growth was unnecessary. I call that crazy talk.
When it comes to setting yourself up for success, it's important to have goals. It helps even more to track progress on your goals.
When I first set out to write this blog, I had my goals drawn out for the next six months and three and five years. Since I actually started writing the blog, I've rearranged many of those goals. I also had a very clear train of thought about what I wanted to say and what points I wanted to make.
Assessing and setting goals is fine. But it doesn't mean a lot unless you have the ability to think long-term about where you'd like to be in three or five years. That's one of the most fun things to consider when Web design is involved.
I love thinking about who our customers or users are today and how that will change over time. I enjoy making predictions on how websites will be used, how experiences and needs will change. And I enjoy solving problems.
That's really all Web design is. It's solving problems — even if the problem you're trying to solve hasn't happened yet. Being proactive and thinking long-term when considering Web design means considering what challenges will arise for users and what adjustments you might need to make a few years out. So that way you can leave yourself a bit of growing space in your design.
As many of our Tire Business' readers know, we recently made the change to a responsive website design. One of the guiding principles in deciding to make that change was the long-term goal of making our site ready for the future and our future readers.
When you're making any change to your website, business or goals, you've got to think long-term and consider what the future may look like and how it will affect those changes. Making changes as knee-jerk reactions will hurt more in the long run.
Email Online Manager Alaina Scott at [email protected] with your feedback.
Do you have an opinion about this story? Do you have some thoughts you'd like to share with our readers? Tire Business would love to hear from you. Email your letter to Editor Don Detore at [email protected].