By Ryan Beene, Crain News Service
WASHINGTON (April 16, 2015) — The auto industry and Silicon Valley tech firms have formed a coalition to advance connected-car, autonomous vehicle and safety technologies and promote their benefits before federal policymakers and lawmakers.
The group is calling itself the Smart Transportation Innovation Coalition. Its member groups are:
- Alliance of Automobile Manufacturers (AAM), which represents Detroit's auto makers and Germany luxury brands among its 12 member companies;
- Association of Global Auto makers, which primarily represents Asian manufacturers;
- National Automobile Dealers Association;
- Information Technology Industry Council, a trade group representing nearly 60 technology firms including Apple, Google, Intel and Microsoft;
- Motor & Equipment Manufacturers Association, which represents auto suppliers;
- Intelligent Transportation Society of America; and
- Intelligent Car Coalition.
The proliferation of technologies such as 4G data connection, powerful computer processors and advanced graphics in new cars is gaining momentum, creating common areas of interest for auto makers and technology firms. But government oversight of connected vehicles, self-driving cars and the privacy of data collected by autos is still in its infancy.
“What we're seeing is different players engaging in the same space now, and at the end of the day, we have the same perspective: that technology has some tremendous societal benefits,” said Mitch Bainwol, CEO of the AAM.
The group's main work will be educating lawmakers and policymakers about the potential benefits offered by advanced vehicle technologies, Mr. Bainwol said.
In a letter to members of Congress, the group laid out a “new vision of transportation” enabled by advanced vehicle technologies, one where automatic braking reduces rear-end crashes, roadside transmitters alert drivers of icy conditions and self-driving cars can safely transport elderly people.
The group said it supports research and incentives “where appropriate” to promote advanced connectivity, safety and autonomous car systems.
Topping the agenda
The creation of the coalition is another sign that connected cars, autonomous driving and data privacy are becoming a top priority for the industry. Increasingly, the Auto Alliance is working on these issues, in addition to “nuts-and-bolts” issues such as regulations governing emissions, fuel economy and vehicle safety, Mr. Bainwol said.
The challenge is that government policy over the technologies is largely undefined, and groups including the alliance and Global Auto makers are fighting to ensure that new regulations don't stifle innovation.
For example, the two trade groups in November released a set of basic practices outlining how their member auto makers handle the security and privacy of customer data.
The so-called Privacy Principles sought to set baseline data privacy standards that all car companies would agree to. The move drew praise from some policymakers but also was criticized by some lawmakers for not going far enough, for example, because they failed to give consumers the option to opt out of having their data collected altogether.
Another potential tussle is brewing as auto makers fight to protect the band of wireless communication spectrum that roughly a decade ago was dedicated to connected-car communication signals, which is, for now, only being used in connected-car testing efforts.
Technology firms are eager to gain access to the connected-car band, and some lawmakers have proposed legislation to open the spectrum to nonautomotive uses to create more wireless bandwidth.
The industry has pushed back, arguing that autos were given access to the spectrum first and that new users must prove they can share those airwaves without interfering with important safety communications between cars.
Mr. Bainwol said the Smart Transportation Innovation Coalition hasn't taken any official policy positions yet, and its members are still working to define the group's agenda. For now, the group will focus on raising awareness about the potential societal benefits of advanced vehicle technologies.
“We're on the precipice of something very significant for society, and our job in part is to educate policymakers,” Mr. Bainwol said. “The scope and nature of benefits is something that very few members [of Congress] appreciate.”
This report appeared on the website of Automotive News, a Detroit-based sister publication of Tire Business.