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April 13, 2015 02:00 AM

TCi launches dealer loyalty program

Tire Business Staff
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    DUNCAN, S.C. (April 13, 2015) — Tire Centers L.L.C. (TCi) is rolling out a customer retention and loyalty program for independent tire dealers, called T3 Prime.

    “In a recent dealer survey conducted by TCi, the top dealer concern was customer retention and loyalty,” said Vickie Johnson, director of retail marketing for TCi, a Michelin North America Inc. business unit.

    “As we analyzed dealers' challenges, we found a void for a true solution available to independent dealers to help them in this area.”

    T3 Prime offers a suite of solutions, including mystery shopping, customer satisfaction calls and customer satisfaction emails to benchmark performance and establish training needs.

    It also provides dealers with their own branded, point-of-sale integrated, mobile app for consumer scheduling, recall news, service notifications and specials, and email service reminders.

    Benchmarking of sales, service analytics and market share analysis are also included in the program, according to TCi.

    “We are passionate about the success of our independent dealer network and are confident T3 Prime and our other innovative solutions can contribute to their overall growth,” said Scott Patterson, T3 Prime program manager at TCi, “Helping our dealers compete and thrive is our goal.”

    TCi comprises two divisions — distribution and commercial. The distribution division services passenger and light truck retailers with 86 distribution centers across the country, while the commercial business serves the trucking community through 67 commercial centers and nine Michelin Retread Technologies plants in the U.S.

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