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April 10, 2015 02:00 AM

General revs up 'Furious 7' promotion

Tire Business Staff
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    FORT MILL, S.C. (April 10, 2015) — In conjunction with the North American release of the movie“Furious 7,” consumers who purchase four select General-brand tires through May 1 will receive an American Express reward card worth $50 or $70, depending on model.  

    Continental Tire the Americas L.L.C.'s General-brand tires outfit vehicles used in the “Furious 7” movie, the seventh installment of the “The Fast & The Furious” franchise that debuted in 2001.

    Among the vehicles so equipped are a 1970 Plymouth Road Runner and 1970 Dodge Charger driven by Dominic Toretto;  a 1970 Plymouth 'Cuda and 2012 Dodge Challenger driven by Letty; Deckard Shaw's Fast Attack off-road buggy; Roman's 1968 Camaro; Tej's Jeep Wrangler; and the 2003 Motorcade Mercedes G-Wagon.

    Consumers who purchase four Gmax AS-03, Grabber, Grabber AT2, Grabber HTS60, Grabber UHP or Grabber STX tires will receive a $70 American Express gift card.

    Consumers will receive a $50 American Express gift card with the purchase of four Altimax RT43, Altimax HP, Altimax RT, Altimax Arctic, Altimax RTX, Ameritrac TR, Ameritrac, Grabber AW, Grabber HP or Grabber TR lines, Conti said.

    To be eligible for the promotion, tires must be purchased in a single transaction. This promotion is valid for U.S. residents only and is void where prohibited by state law, Conti said. All redemptions must be postmarked by May 15.

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