By Bruce Meyer, Crain News Service
SANTA ANA, Calif. (April 9, 2015) — After nearly three decades of calling Fullerton, Calif., home, Yokohama Tire Corp. has moved its headquarters and West Coast distribution center to leased facilities in Santa Ana and Chino, Calif., respectively.
The relocations were needed because the headquarters in Fullerton couldn't accommodate any more staff, and the distribution center was outdated and no longer could support its West Coast business, according to Jeremy Kahrs, senior director of supply chain, logistics, corporate planning and corporate quality for Yokohama Corp. of North America.
The North American unit of Japan's Yokohama Rubber Co. Ltd. completed the moves in December.
It made sense to separate the functions, Mr. Kahrs said, because different factors help determine the best spot to locate each.
“For the distribution center, you're looking at how much does it cost me to move tires and how much does real estate cost,” he said. “When we did the analysis for the distribution center, there really was a sweet spot in terms of cost of real estate and cost of transportation, and the Chino area was right in the middle of that sweet spot.”
For the headquarters, it's important to be close to where your employees are, along with proximity to vendors and an airport, if possible.
“We decided pretty early on that Orange County was where it was going to be,” he said. The firm looked at sites within a 15-mile radius around Fullerton to find a location that would have a minimal impact on employees.
“If you move 40 miles or so, you may as well move to another state because so many of your employees are not going to be able to make a commute like that regularly,” Mr. Kahrs said.