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April 08, 2015 02:00 AM

Bosch to expand shop reimaging in Canada

Tire Business Staff
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    (Robert Bosch L.L.C. photo)
    Bosch's 'imaging program' includes redesigning Bosch Car Service shops' interiors and exteriors.

    LAS VEGAS (April 8, 2015) — Robert Bosch L.L.C. plans to roll out its “imaging program” to independent repair shops in its Bosch Car Service network in Canada this year after signing up more than 200 shops in the U.S.

    The program, launched last year, offers the 1,856 independent repair shops in the network plans and products to redesign the exterior and interior of their stores to present a consistent and contemporary look, Bosch said.

    For the interior, shop owners can select from a variety of Bosch Car Service branding graphics as well as furniture, paint and flooring options. For the exterior there is an updated brand banding fascia which lends a simple, clean and upscale look, the company said.

    “Momentum is building for the Bosch Car Service imaging program,” said Mark Polke, director, workshop concepts and technical support for Robert Bosch.

    “Whether it's the interior reception area, the customer lounge or exterior identification, this new program has begun to transform the Bosch Car Service network, giving it a consistent and contemporary look and feel. This will not only improve the customer experience but can also be used as a marketing tool by us at Bosch to support our Bosch Car Service centers.”

    Bosch is picking up part of the cost of the exterior building signage, according to the company, and both exterior and interior imaging items are eligible for the Bosch Rewards co-op program, in which shops can redeem reward dollars earned through parts purchases.

    The items featured in the imaging program are available at discounted prices, Bosch said.

    The Bosch Car Service network includes independent repair centers servicing gasoline, diesel and hybrid vehicles.

    “To a motorist driving down a road looking for a repair shop, a clean and inviting appearance can make all the difference,” Mr. Polke said. “Clear identification, a clean exterior and a comfortable, well-appointed waiting area can influence a potential customer's decision to select a shop and come in for service; while for an existing customer, it will make visiting the shop a welcome experience.”

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