PLOVER, Wis. (April 2, 2015) — With one of its goals being to encourage the employment of women in the trucking industry, the Women In Trucking Association Inc. (WIT) has launched what it dubbed the “Image Team.”
In addition to boosting the ranks of women in trucking, nonprofit WIT's stated mission is to promote women's accomplishments “and minimize obstacles faced by women in the trucking industry.”
The organization said the purpose of the Image Team “is to represent these goals while bringing awareness of the need for more female drivers and the challenges they face working in a male dominated environment.”
Towards its goals, the WIT Image Team will participate in ride-along events for legislators, regulators and industry leaders “to provide a deeper understanding of the obstacles” truckers — especially female drivers — face on the road. The team also will speak to the media and other drivers at public events and industry trade shows.
To qualify for the Image Team, an applicant must have had a valid commercial license, be a member of WIT for at least one year and submitted an application that required an essay of 250 words to explain why a candidate should be chosen for the team, WIT said. Questions regarding their safety records, previous awards or recognitions, volunteer service and community involvement also were included in the selection process.