MIDLAND, Mich. (April 1, 2015) — The University of the Aftermarket, an operating unit of Northwood University, will present its annual “Aftermarket 101” program at Federal-Mogul Corp.'s headquarters in Southfield, Mich. May 18-19.
The program, presented in cooperation with the Auto Care Association, will provide employees who are new to the aftermarket with a better understanding of the industry, its structure and big-picture trends, according to the university.
During the day-and-a-half program — open to any new employee in the automotive aftermarket — participants “will be exposed to key information about the aftermarket, its history, scope, market channels, customers and trends,” the university said. Faculty will address the complexities of the industry, including its use of acronyms and jargon.
Specific subjects included in the program are:
• Industry basics, channels and terminology;
• History of the aftermarket;
• The aftermarket and the North American economy;
• Current state of the aftermarket;
• The global aftermarket;
• Distribution: structure and trends;
• Technician panel: What's important to customers? ;
• Macro trends: The big picture; and
• Field trip to visit a warehouse distributor.
Registration is $700 for both days, and includes lunch and all materials. To register, visit the university's website, click “Course Calendar” and then choose the May 18-19 “Aftermarket 101” program, or call 800-551-2881. Special rates apply for companies sending more than three employees. Additionally, for those requiring travel to the event, special hotel rates have been negotiated.
Participants will receive 1.2 credits toward completion of their Automotive Aftermarket Professional (AAP) or Master Automotive Aftermarket Professional (MAAP) designations.
For more information about the program, call Brian Cruickshank at 989-430-7774 or contact him via email at [email protected].
The University of the Aftermarket provides business, management and leadership education to professionals in the motor vehicle aftermarket through online, custom, conference and partnership educational opportunities. It is an educational alliance of the Automotive Aftermarket Industry Association, the Automotive Warehouse Distributors Association and the Motor & Equipment Manufacturers Association and is an operating unit of Northwood, a private, nonprofit and accredited university specializing in managerial and entrepreneurial education at its full-service campus in Midland, Mich.