MEMPHIS, Tenn. (March 30, 2015) — BestDrive L.L.C. is a new player in the North American commercial tire/retread distribution business, but its owner/operator has a familiar name: Continental Tire the Americas L.L.C.
Seeking to improve the acceptance of and expand distribution of its ContiTread retread product line, Continental has established company-run BestDrive commercial tire sales/retread outlets in the Detroit, Memphis and Phoenix metro areas, according to Clif Armstrong, managing director of BestDrive at Continental Tire.
The goal of this initiative, he said, is to “augment existing independent ContiLifeCycle retreaders in an effort to build a nationwide network.”
Mr. Armstrong said Continental is opening BestDrive outlets only in markets where key fleet customers have told the tire maker they need a retread option before they'll commit to using Conti's new tires and where Conti is unable to find a viable independent business partner.