LOUISVILLE, Ky. (March 24, 2015) — Bridgestone Americas, Continental Tire the Americas L.L.C. and Yokohama Tire Corp. (YTC) will feature slates of their truck tires at the 2015 Mid America Truck Show (MATS) at the Kentucky Exposition Center in Louisville, which runs March 26-28.
For Bridgestone, MATS represents the launch of the “newly refreshed” Dayton truck tire brand, which will encompasss the rollout of eight new Dayton patterns and will be backed by a refreshed “Tires for Truckers” marketing campaign and website, the Nashville, Tenn.-based tire maker said.
For Continental, MATS offers the opportunity to kick off the General brand's centennial year celebrations. Continental did not offer details of which new products might be featured at the show, but the firm's website dedicated to the General commercial product is headlined “100 Years of Reliability” and features nine General-brand tires.