LONG BEACH, Calif. (March 20, 2015) — Ford Motor Co. has expanded its involvement in professional drifting as an official partner of Formula Drift L.L.C. as the series enters its 12th season.
The auto maker is collaborating with series promoters through the introduction of the “Formula Drift Media Center Powered by Ford Performance,” which will be available to all credentialed media. It will feature amenities such as lockers, a food and beverage area, Wi-Fi, working space, live streaming broadcasts and two on-site media managers. The new center will debut at Formula Drift's Round 1: Streets of Long Beach on April 10-11 and will travel to all seven rounds of the Formula Drift Championship.
“We are excited to have Ford back in the series as an official partner and even more excited in their initiative and investment that will help introduce a brand new media center to our sport,” said Ryan Sage, co-founder and vice-president of Formula Drift.