SEBRING, Fla. (March 19, 2015) — The Michelin brand will continue as the official tire of Sebring International Raceway through 2017, extending a deal first signed in 2011.
Michelin North America Inc. and the raceway announced the deal March 17 at Sebring, prior to the start of practice for the 63rd running of the Sebring 12-hour endurance race.
“Sebring has a great tradition and a distinct character that presents a wide range of technical challenges,” said Chris Baker, director of motorsports for Michelin.
“Virtually our entire portfolio of Michelin Pilot ultra-high-performance tires can trace its technical heritage to innovations and insights gained through open competition in endurance racing at tracks like Sebring and Le Mans.”
He noted that the Michelin Bridge at the track's Turn 17 “is a great reminder of how we link our race tire technology in the Sebring pits to our tire technology in the paddock at BMW, Corvette, Ferrari and Porsche car corrals and to consumers on the street.”