MIAMI (March 17, 2015) — Group Michelin has selected the American Driver and Traffic Safety Education Association (ADTSEA) as the winner of a $100,000 grant to help it develop a tire safety and maintenance training module.
ADTSEA, a professional association representing traffic safety educators, is scheduled to carry out the training at workshops in Miami and Long Beach, Calif. — tied into the Formula e electric car races held there — as well as at the group's national conference in July.
Pete Selleck, chairman and president of Michelin North America Inc., said ADTSEA's proposal “can easily be scaled to reach driver education teachers across the country and sustained well into the future.
“Through ADTSEA's reach and commitment to quality education, we can help close a dangerous safety gap among teen drivers and create a lasting community legacy,” he added.
The grant program — backed by the Formula racing's Federation Internationale de l'Automobile (FIA) — complements Michelin's efforts to improve the safety of teen drivers by teaching proper tire maintenance, the tire maker said.
Last year, Michelin and the FIA launched “Beyond the Driving Test,” a campaign designed to make new resources available to help teens and parents brush up on their own car and tire maintenance skills — including a downloadable glove box guide with important tips — and will include a series featuring popular teen YouTube stars sharing tire safety tutorials.