The program, established in 2012, “works to assure that for every new tire Bridgestone sells in the U.S., one used tire is recovered and put to valuable new use,” according to the company, which claimed that, to date, it has recycled more than 20 million used tires recovered through its nationwide network of tire and automotive service retail stores.
Tires4ward also includes a community clean-up component conducted in partnership with the Portland, Ore.-based River Network.
Through this aspect of the program, Bridgestone said it has supported hundreds of volunteer organizations and assisted numerous communities in the proper recycling of tires collected in organized clean-up events of public spaces, rivers and waterways.
“Sustainability and being a responsible steward of our resources is a fundamental part of doing business today,” Ms. Hamlin said. “I am honored to have the opportunity to present to an audience of environmental leaders about Bridgestone's Tires4ward program.
“When we work together, we broaden our reach, maximize our impact and can be far more effective with our sustainable programs and initiatives.”