AskPatty partners with Nexen

THOUSAND OAKS, Calif. (March 16, 2015) — AskPatty.com Inc., which provides online automotive maintenance advice, is partnering with Nexen Tire America Inc. to co-produce a year-long series of educational content, including social media initiatives and a pair of Twitter parties, to educate women and families on car and tire care and tire purchasing.

“We're a company that thrives on educating the woman and families about all things automotive, including tires and car care,” said Jody DeVere, AskPatty.com CEO. “There's plenty of synergy between Nexen Tire America's goals and ours, so this partnership is something we're very excited about.”

She said her goal is to work with brands to craft relevant messaging that resonates with women and families through engaging content.

“Nexen Tire has been producing tires for nearly 70 years, but we only began building our own brand in the last nine years,” said Jaclyn Quesnel, marketing specialist at Nexen Tire.

“We created a full coverage warranty to help distinguish our brand from the competition, and AskPatty.com was the perfect partner to help us inform the public of our message.”

Nexen's warranty program, called Nexen Total Coverage Warranty, includes: a limited treadwear warranty that protects against under-delivered guaranteed miles; a two-year limited road-hazard warranty that protects against damage caused by potholes, nails, glass and other debris; and a 36-month roadside-assistance program that provides free tire changes in case of a flat tire, along with free towing service if no usable spare tire is available.