BETHESDA, Md.Kathleen Schmatz, president and CEO of the Auto Care Association (ACA) since Jan. 1, 2004, will retire Dec. 31, according to the ACA.
Ms. Schmatz joined the ACA then called the Automotive Aftermarket Industry Associationin 2002 after 30 years with Babcox Media.
Her most noted achievement during her tenure at the association was rebranding it as the ACAa name change that became official on April 1, 2014.
The purpose of the rebranding was twofold, Ms. Schmatz
said in an interview with Tire Business earlier this year. First, to rename and rebrand the industry from the automotive aftermarket industry to the auto care industry, and, second, to rename and rebrand our association to the Auto Care Association to reflect the industry we represent.
Ms. Schmatz said she was pleased at how quickly the rebranding took hold. Before rebranding, our staff would waste valuable time in meetings with policymakers just explaining our industry before getting down to business, she said. We are also seeing widespread use of the term 'auto care industry' among member companies and the trade media. We are delighted and encouraged to see that people get it.
Among other achievements during her tenure were:
c Her instrumental efforts in achieving a 50-state agreement on the Motor Vehicle Owners' Right to Repair Act;
c Creation of the Be Car Care Aware consumer education program;
c Establishment of a dynamic association education program;
c Production of consecutive record-breaking trade shows and events; and
c A significant increase in association membership and VIP volunteer leader engagement.
The ACA Executive Committee has selected a recruitment agency and will lead the effort to find Ms. Schmatz's successor, the association said.