NEW YORK (March 13, 2015) — In the past two years I have purchased four Goodyear-brand tires, in what I'd say were two drastically different transactions.
The first pair came after a flat tire and a quick search on Google Maps. A mom-and-pop tire shop in the Bronx offered me a range of options in a nonchalant patter, including “the best” and “still pretty dope.”
I went with the latter, and they were as advertised. So when it was time to replace the older two tires, I simply punched the make and model into Amazon. Two days later a UPS man rolled them up to my door (no box required). I drove the tires over to my local mechanic — the great Rohon — and picked up the car after work.
Neither path was perfect. The mom-and-pop route ate up much of a Saturday and dinged me pretty heavily on price, as the salesman knew I was unlikely to comparison shop. Amazon, on the other hand, wouldn't have been much help in advising me on what to buy, had I not known what I wanted.