These engagements tie in well with Pirelli's efforts to solidify its position as an OE supplier with the world's premium car marques and meet growing demand for demand for premium products in Asia, especially China. Pirelli said it expects average growth in the Asia-Pacific region of around 16 percent annually the next couple of years.
Mr. Hembery noted Pirelli's motorsport legacy started in Asia-Pacific, thanks to victory in the 1907 Peking-to-Paris road race.
The company said it's active in motorsports in 40 countries in various forms and has chalked up over the years more than 300 championships, half of which were accomplished in open tire competition formats.
At the top of pyramid, Pirelli has redesigned the range of P Zero tires for the worldwide Formula 1 series to accommodate anticipated increases in power this year — Pirelli's fifth as the sole tire supplier — from the latest-specification hybrid motors.
In particular, Mr. Hembery said, the construction of the rear tires is designed to distribute heat and forces more evenly, leading to more consistent performance, and efforts were made to optimize footprint pressure and temperature distribution.
A priority for Pirelli in its motorsports engagement has been promotion of young talent, as evidenced by the Pirelli Star Driver scheme and WRC Academy in rallying as well as its continued support of the Formula 1 feeder series, starting with GP2 and GP3 and now including Formula 4, which is designed to bridge the gap between karting and more advanced single-seater categories.