GENEVA (March 11, 2015) — Pirelli Tyre S.p.A. continued its drive into the premium OE sector last year, gaining 213 homologations in the premium and prestige sectors, a 6-percent gain over 2013, the tire maker said on the eve the 2015 Geneva International Motor Show.
Of these 213, Pirelli said 118 — or 55 percent — were “marked” tires, or those with special sidewwall markings to indicate they are tailor-made for a specific vehicle manufacturer.