TOKYO (Feb. 24, 2015) — Bridgestone Corp. has named Yoshiyuki Morimoto executive chairman of Bridgestone Americas Inc., succeeding Asahiko “Duke” Nishiyama, who has been named senior vice president of the firm's Diversified Products, Sports and Cycle business.
The appointments are effective March 24, Bridgestone said.
Mr. Morimoto continues at Bridgestone as a senior vice president of Bridgestone Corp. along with his new duties at Bridgestone Americas. A company veteran with more than 30 years' experience, Mr. Morimoto is assistant to senior vice president and chief technology officer for Bridgestone, responsible for technology, and a member of the board — positions he has held since November 2012.
He will help lead tire operations in the Americas, according to the company, and will be based in Nashville.