NASHVILLE, Tenn. (Feb. 23, 2015) — Bridgestone Americas is working to help U.S. and Canadian consumers foster positive change in their communities with the return of its “Fuel the Cause” contest for a second year.
Bridgestone is encouraging people to nominate a variety of community project ideas for consideration to receive a $25,000 donation from the tire maker. Nominations, running through March 15, should identify a community space, object or nonprofit organization that would benefit from a transformation funded by Bridgestone, the company said.
Suggestions can include educational, environmental, safety and other community-based initiatives, such as cleaning up a neglected local park, planting a community garden or developing an after-school mentoring program.
The inaugural Fuel the Cause grand prize winner was Waterloo Elementary School in Monroe, Mich., which used Bridgestone's $25,000 donation to build a playground for students and neighborhood families. Waterloo Elementary is the smallest school in the Monroe Public Schools district and has a poverty rate of approximately 80 percent, according to the Nashville-based tire maker.
“The Fuel the Cause contest gives Bridgestone an opportunity to shine a light on our customers who are changing the game in their local communities and inspiring positive results,” said Erik Seidel, vice president of brand marketing for Bridgestone.