TAORMINA, Italy (Feb. 11, 2015) — Pirelli Tyre S.p.A. has launched its first all-season tire for the European market, a self-sealing version of its Cinturato passenger radial.
The company said the tire is designed to appeal to a range of buyers whose situation doesn't merit winter tires but who do encounter winter conditions on a limited basis.
To launch the tire, Pirelli staged a ride-and-drive event on Sicily, which offers four-season climates at certain times of the year.
The Cinturato All Season is aimed at owners of city cars who aren't looking for extreme performance and who don't drive long distances, Pirelli said, as well as at women and young drivers and for the second family car.
It's also the first aftermarket product offered with Pirelli's “Seal Inside” puncture-sealing technology, an elastomeric innerliner coating that is designed to seal punctures up to 1/8-inch in diameter.