Alliance hires West Coast sales mgr.

WAKEFIELD, Mass. (Feb. 11, 2015) — As part of its continued growth plans for the western U.S., Alliance Tire Americas Inc. has hired industry veteran Michael Bicknell to fill the newly created post of regional sales manager-West Coast.

Alliance Tire Americas President James Clark said Mr. Bicknell's hiring is seen “as vital to our efforts to grow in the western United States. His skills and experience will be instrumental in connecting customers throughout the region to the new West Coast warehouse we'll be opening in the next few weeks, and in building our sales in the region by educating customers on their premium quality and business value.”

Mr. Bicknell “will be a key player in delivering ATA's excellent customer service and product support to our customers throughout the western states,” Mr. Clark added.

He comes to Alliance Tire with more than 30 years' experience in the tire and automotive care industry, according to the company, most recently serving as vice president of independent dealer sales for Omni United USA.

Alliance's parent company, Alliance Tire Group (ATG), markets three global brands — Alliance, Galaxy and Primex. The company employs more than 3,000 in its three factories and worldwide sales network, serving customers in more than 120 countries. In North America, Alliance offers agriculture, forestry, skid steer, construction, materials-handling and mining tires.

For more information on ATG and ATA visit the company's website.