ATLANTA (Feb. 9, 2015) — Porsche Cars North America has named Michelin North America Inc. the official tire partner of its Porsche Experience Centers, purpose-built test tracks and meeting centers slated to open this year in Atlanta and later in Los Angeles.
According to Michelin, the centers will provide one-on-one instruction on Porsche-designed test track modules and off-road courses designed to demonstrate the power, responsiveness and stability of Porsche vehicles. Each center will offer a range of driving experiences as well as a Human Performance Center, driving simulators, a fine-dining restaurant and business meeting facilities.
Vehicles expected to be used on site include Porsche 911, Boxster, Cayman, Cayenne, Macan and Panamera models.
“This is an innovative approach and we are excited to have Michelin onboard as our long standing partner,” said Andre Oosthuizen, vice president of marketing for Porsche Cars North America. “Automotive enthusiasts can experience Porsche and Michelin at their best in a controlled dynamic environment.”
Michelin and Porsche have shared a long history of motorsports success with victories at the 24 Hours of Le Mans, 24 Hours of Nurburgring and the Paris to Dakar Rally. The two companies also have teamed up for the production car lap record at Germany's Nurburgring circuit and are technical racing partners in the TUDOR United Sports Car Championship.
Plans for Michelin display materials at the centers include a Michelin Man air inflation station, track signage and on-vehicle logos, the tire maker said.