AKRON — #SuperBowl. #SuperBowlXLIX. #PuppyBowl. #Sharkontheleft. #NationwideCommercial. What are you talking about after the “Big Game” on Sunday night?
While some people watch the Super Bowl for the actual game, there is so much more that brings people to a Super Bowl party or into a conversation on social media. If you aren't in the conversation on social media, you are missing an opportunity.
Last week, out of curiosity, I took a Super Bowl poll on my personal Facebook account, asking people what they most look forward to — the commercials, the actual game or the halftime show. Responses ranged from a few who picked the actual game, however, most answers were mainly on the commercials, with some writing in “Super Bowl Party food” and “Puppy Bowl.”
What's the point? People love to eat. And people love to be entertained, whether their entertainment choice is the game, etc.
While my very first social media blog compared the Super Bowl party to social media (Can you believe it's been two years already of Tire Business' social media blog series?) my objective here is much different.
It's my personal experience that much of the conversation about the Super Bowl on social media is about the commercials and the halftime show. While I did see tweets about the actual game, including the fight at the end, the bulk of the conversations I saw were about the emotionally driven commercials or why Kim Kardashian was in a T-Mobile commercial (because yes, that was for T-Mobile if you didn't catch that) or about Katy Perry's performance.
According to an Entrepreneur article, “Seventy-four percent of viewers said that they would take action on social media,” such as posting a status update or using a hashtag “if a Super Bowl ad spurred them to it; and half said that they would share commercials to support their favorite brands.”
So my question to you is: Did you just talk to your customers and co-workers about the game? Or did you extend the conversation to social media? If you watched the game, why not live tweet about how you liked the halftime show or perhaps how a certain commercial made you laugh. Even if you are afraid of posting something inappropriate (I have been around enough sports fans to know that some things you say aloud at the TV are NOT social media appropriate during the game) have some campaigns running beforehand.
For instance, Sullivan Tire had a giveaway via Twitter.
