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January 26, 2015 01:00 AM

Jeep auction raises $85,000 for SEMA Cares

Tire Business Staff
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    SCOTTSDALE, Ariz. (Jan. 26, 2015) — The Specialty Equipment Market Association (SEMA)'s SEMA Cares charity is $85,000 richer thanks to the efforts of Jeep aftermarket parts specialist Omix-ADA Inc., which modified a 2015 Jeep Wrangler JK Sport that was auctioned recently by Barrett-Jackson auction in Scottsdale.

    Suwanee, Ga.-based Omix-ADA donated its time and resources to get the Jeep modified in cooperation with the Alex Xydias Center for Automotive Arts.

    The upfitted, dirt-ready Jeep features $30,000 in aftermarket parts and accessories. As part of the build, SEMA said, a team of students from the school modified the standard four-door JK Sport at the SEMA Garage in Diamond Bar, Calif., using parts from several donor companies.

    Among the vehicle's upgrades were: Rugged Ridge cat-back exhaust and exploration package; custom paint by LGE-CTS Motorsports; Falken WildPeak M/T 37-inch tires; and Superchips flash programmer.

    SEMA Cares was established to “bring the voice and resources of the SEMA community together to make a positive difference in the lives of others” both through supporting charities and supporting the education of students pursuing careers in the automotive aftermarket.

    In years past it has supported Childhelp and the Victory Junction Camp children's charities.

    The Wrangler, which was auctioned Jan. 14, was originally purchased using funds from Omix-ADA's 2013 SEMA Cares donation. This was the seventh vehicle developed for SEMA Cares over the past decade. More than $1 million has been raised since SEMA Cares was established in 2007.

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