“At East Bay Tire, we pride ourselves on the quality of our products and the quality of our service. Adding these key managers ensures that our company will continue providing the value and expertise our customers expect,”
John Morton joins East Bay Tire as general manager for its Fresno, Calif. location. Mr. Morton has more than 15 years of tire industry experience, including wholesale operation, product management, and customer retention, East Bay said, with emphasis on Central Valley businesses. He previously was the Northern California director of operations for Am-Pac Tire Distributors Inc. — now owned by American Tire Distributors Holdings Inc.