GRAPEVINE, Texas (Jan. 26, 2015) — Goodyear is launching online tire ordering via Goodyear.com, with installation at authorized Goodyear retailers.
The Akron-based tire maker disclosed the online buying option today to dealers attending the 2015 Dealer Conference in Grapevine.
“For years, we've been connecting consumers to aligned Goodyear retailers on the Web, but now we're seeing a growing number of consumers who demand the ability to buy online,” said Mike Dauberman, Goodyear's senior director, marketing and interactive.
“The next logical step in serving these digitally savvy consumers is to enable that online purchase. And when we combine online purchase capability with the broadest network of retailers to support the tire installation, Goodyear and its retailer network are well-positioned to meet these consumer needs.”