“We're a family-owned business and we want [our customers] to feel a part of the family whenever they visit one of our locations,” said Don Barnes III, president of retail operations at Belle Tire.
“The new in-store design is intended to shatter the stereotype of the ‘greasy garage' and create a place where [customers] can feel as comfortable as possible while we service their vehicle.”
Belle Tire said it drew on its 90-plus years of automotive expertise for inspiration in designing a showroom that allows customers to receive a more customized experience.
“The nature of customer service has changed throughout the years, and consumers expect retail experiences that fit into their busy lives,” Mr. Barnes said. “Our new in-store design allows customers an opportunity to not only have their vehicles serviced, but to also remain productive as that happens.”
Among the customer-friendly amenities in the redesigned stores are free Wi-Fi and charging stations for wireless devices.
“Having to visit an automotive repair shop or getting new tires isn't usually something people look forward to,” Mr. Barnes said. “We want to change their perception of that experience by providing the service they need while exceeding their expectations.”