HOLLY, Mich. (Jan. 21, 2015) — Bar's Products recently hired a new spokesteam for its automotive aftermarket chemical brands.
Michigan natives Bobby Janiec and Caitlin Burt will be the spokespersons for the company's Bar's Leaks stop-leak brand and Rislone engine treatment brand.
Mr. Janiec is widely known for his role on the truTV reality show “Hardcore Pawn” and work at Second City, while Ms. Burt has, according to Bar's, a wide-ranging background in entertainment and athletics, including improvisational comedy shows, feature films, snowboarding and hockey.
“Bar's Leaks and Rislone are two storied brands with more than 150 years of history between them,” said Jeff Ventura, Holly-based Bar's Products vice president of digital strategy. “As our brands continue to grow and reach new customers, Bobby and Caitlin will help the public understand our products, get excited about events and promotions, and learn how to install our products through video demonstrations.
“Bar's Leaks and Rislone are enjoying a consumer renaissance, and Bobby and Caitlin will help us engage our customers in a fun, positive way.”
Mr. Janiec and Ms. Burt will appear at company events around the country, Bar's said, and will be the faces of Bar's Leaks and Rislone on the brands' updated websites, which the company plans to unveil soon. They also will host a series of instructional how-to videos, connect with fans on social media and appear in new radio and TV commercials. They can be followed on Twitter at @bobbyjaniec and @caitlinburt.
Bar's Products is an ISO 9001 certified company.