AKRON (Jan. 21, 2015) — David Rohweder, global chief engineer, tire and wheel engineering at Ford Motor Co., will be the keynote speaker at Traction 2015: Driving the Tire Industry Forward, a three-day conference and exhibition organized by Smithers Rapra Group.
The event, for tire OEMs, Tier 1-4 system and component suppliers, and materials producers, will run May 19-21 at the Omni Nashville Hotel in Nashville, Tenn.
The topic of Mr. Rohweder's address, scheduled for the end of the conference on the afternoon of May 21, was not given.
SmithersRapra has slated six sessions for the conference; the expo opens on the 19th.
“Each segment of the industry has different needs for tire performance, cost and how the formulas align to create a profitable business model. Because of this, players in the tire industry are left with their heads spinning, trying to balance the pushes and pulls of often conflicting voices,” said Conference Chair Jim Popio, vice president and general manager for Smithers Rapra.