DAVENTRY, England (Jan. 14, 2015) — Hankook Tyre (U.K.) Ltd. has appointed Stephen Marsh as retail development manager to help in the development and expansion of the Hankook Masters Program in the United Kingdom.
Mr. Marsh has more than 30 years' experience in the industry, having worked for several tire makers and wholesalers as a training manager and marketing manager. He previously worked as a consultant for Hankook in the development of key accounts and in-house staff training.
The Hankook Masters Program is designed to create a consistent retail expression across all shop formats to provide a unified brand experience to consumers, according to the tire maker. Hankook Tyre UK has been working in partnership with its independent retail customers to identify depots situated in prime locations across the UK that stock and actively promote the Hankook brand.