UNITED ARAB EMIRATES (Jan. 14, 2015) — Dany Neville, a United Arab Emirates-born Lebanese disc jockey/radio host who goes by the handle “DJ Danny,” has picked up the exclusive supplier sponsorship of Kenda Rubber Industrial Co. Ltd. for all drifting events across the country.
Mr. Neville has been called the “Ambassador of Urban Music to the Middle East” for consistently featuring upcoming international artists on his “The Edge” radio show, which has provided a stepping stone for them into the Middle East market. The Edge claims to be was the first show in the United Arab Emirates (UAE) to take up the cause of promoting local talent.
Kenda tires are distributed exclusively in the UAE by the company's local partner, Varga Trading Co., a diversified trading company established in 1977 that distributes a wide range of automotive products including tires, tubes, batteries and alloy wheels.
A Varga press release said Mr. Neville “brings his fierce competitive streak” to his passion for pro drift racing and “has been able to indulge his quest to become a champion in this field” with Kenda's support. In turn, he thanked Kenda “for believing in me and for making this partnership possible. This support is very important to me. Drifting can be a very expensive sport.
“I do not have to worry anymore about getting the right tires and kit for drifting events and can instead focus exclusively on practicing my skill. Being supported by such a leading tire company is a real honor.”
He will compete in a drifting event on the North Circuit of the Yas Marina racetrack in Abu Dhabi on Jan. 24; a third race will be held on the Club Circuit of Dubai autodrome on Feb. 13; and the north circuit of the Yas Marina Circuit will be the venue for the final round of the drifting season on March 28.