EnerSys-sponsored Deegan truck 7th at Red Bull race

READING, Pa. (Jan. 12, 2015) — Brian Deegan, who picked up the sponsorship of EnerSys — maker of Odyssey batteries — at the Red Bull Frozen Rush, finished seventh in the event held at Jan. 8-9 at the Sunday River Ski Resort in Newry, Maine.

Mr. Deegan is a former pro motocross racer, FMX star and six-time Lucas Oil Off Road Racing Series (LOORRS) Champion. In 2013 he lent his name and celebrity spokesman clout to Mickey Thompson Performance Tires & Wheels, which unveiled at that year's Specialty Equipment Market Association (SEMA) Show

the Deegan 38 light truck, mud-terrain tire it designed in partnership Mr. Deegan. At the 2014 SEMA Show, Mickey Thompson — a subsidiary of Cooper Tire & Rubber Co. — took the wraps off its new Deegan 38 wheel line.

Approaching the event, EnerSys said the temperature on the slopes at Sunday River Ski Resort had plummeted to minus -19 F  — “sub-freezing levels that could pose a problem for conventional batteries. However, the Odyssey Extreme Series battery installed in Mr. Deegan's truck can more than handle the extreme elements.”

The final results for the Red Bull Frozen Rush 2015 are as follows:

1. Bryce Menzies

2. Ricky Johnson

3. Rob MacCachren

4. Scott Douglas

5. Chad Hord

6. RJ Anderson

7. Brian Deegan

8. Carl Renezeder

9. Todd Leduc

As Mr. Deegan's official battery sponsor, EnerSys equipped his No. 38 LOORRS Pro 4 truck with an Odyssey Extreme Series 34-PC1500 battery. The unit is engineered with thin plate pure lead technology and an absorbed glass mat construction, according to the company, which claims its Odyssey batteries “provide more cranking power than conventional batteries.”

The Odyssey battery logo was displayed on Mr. Deegan's racing truck, driver suit and LOORRS team semi-truck and hauler, EnerSys said.

“We are pleased to continue our support of Brian Deegan,…” said Dave McMullen, director of commercial marketing at EnerSys. “Now in its second year, the Red Bull Frozen Rush is the most innovative truck race in the United States. It's an exciting event for both drivers and spectators and we're proud to put our Odyssey batteries to the test.”

EnerSys' Odyssey batteries feature a three- to 10-year service life and may be stored up to two years without recharging, the company said, adding that the units are vibration resistant, classified as “non-spillable” by the U.S. Department of Transportation, and include a limited two- to four-year full replacement warranty.

More information is available on the Odyssey website.

EnerSys manufactures and distributes reserve power and motive power batteries, battery chargers, power equipment, battery accessories and outdoor equipment enclosure solutions worldwide.

Mr. Deegan, considered a pioneer in action sports, began racing at age 17. According to an EnerSys press release, he left his hometown of Omaha, Neb., outfitted with only a credit card, a dirt bike and an old truck, and headed for Southern California with dreams of becoming the next big name in motocross. His skills landed him on a Supercross Team.

In a pivotal moment in 1997 at the Los Angeles Coliseum, Mr. Deegan “made history and pioneered what is known today as Freestyle Motocross by ‘ghost riding' his bike across the finish line — astonishing the crowd, stunning the AMA officials and setting into motion a new breed of competition,” EnerSys said.

The company noted that today Mr. Deegan is the most decorated Freestyle Motocross rider in the competition's history with 13 X-Games medals to his name, including X Games 17 Gold medal in Rally Cross. He also holds the distinction of being the only rider to compete in every X Games competition since the games' inception.

In the last year, Mr. Deegan has dominated the off-road trucking world, taking both Lucas Oil Pro 2 Unlimited and Pro Lite Unlimited Championships, being named Lucas Oil Rookie of the Year in Pro 2 Unlimited, and taking home the 2011 Lucas Oil Driver of the Year — which he also won in 2010.

Mr. Deegan competes in Motocross, Freestyle Motocross, Rally Car and Short Course Trucks as founder and owner of the Metal Mulisha.

Described as being fearless and having a “rebel attitude that has established him as one of the top talents and competitors in the sport,” EnerSys noted that Mr. Deegan's road to the top “has not been without challenge. His career is marked by multiple near-death experiences, several broken bones, a lost kidney, and a severe spleen injury.”