NORFOLK, Va. (Jan. 9, 2015) — Dealer Strategic Planning Inc. (DSP) has hired former OK Tire Store Inc. executive Bruce Hawley to help facilitate member meetings and recruit independent retailers to join DSP's list of 20 groups.
DSP said it now serves store owners representing nearly 375 retail outlets in the U.S. and Canada.
Mr. Hawley, formerly OK Tire's national manager, consumer products, is a 35-year-tire industry veteran. He has held positions with Bridgestone America's Canada operations including regional sales manager for Ontario; national manager of Bridgestone's Tirestarz Dealer Program; and director of its retail division in Canada, now known as GCR.
He joined OK Tire Stores in 2002 as director of dealer development, eventually increasing responsibility for sales in Western Canada. In 2007, Mr. Hawley was tasked with growing sales to OK's more than 270 retail locations and over 2,000 wholesale customers.