LAS VEGAS (Dec. 17, 2014) — Robert Bosch L.L.C. has started shipping its Bosch Blue disc brake pads wrapped in cotton towels that can be used by service technicians as shop towels.
The concept, known as the Bosch Towel Wrap, is intended to reduce the amount of interior packaging and to be more environmentally friendly by using a material that technicians can repurpose to clean their hands after servicing a customer's vehicle, the company said.
The Bosch Towel Wrap packaging, based on market research and customer feedback, is being rolled out as a running change.
“Our new Bosch Towel Wrap package replaces the traditional paper and shrink wrapping previously used in Bosch packaging with a heavy-duty cotton towel in a distinctive blue color similar to those used by technicians,” said Robert Backode, director of product management, Bosch Brake Components L.L.C. “It offers the technician a quality branded product delivered in a package that makes it convenient and easy to use.”
Bosch Blue disc brake pads are marketed to general repair shops that service a variety of vehicle makes and models. The pads cover domestic, Asian and European vehicles from 1956 through the current model year.