PALM BEACH GARDENS, Fla. (Dec. 11, 2014) — Automotive service franchisor Midas Inc. has launched the “Drive Out Hunger” Facebook campaign, in which it will donate funds for meals to local food banks for each “like” the Midas Facebook page receives through Dec. 31.
Midas said the campaign provides the franchisees and employees at its more than 1,300 Midas shops the “tools, promotional support, guidance and financial backing they need to partner with local food banks and run sustained fund- and food-collection drives supported by local advertising.”
According to Bob Crostarosa, senior marketing and advertising vice president, Midas, the company has a long history of giving back, including a car-seat safety campaign that ran throughout the 1990s and sustained efforts by its franchisees.
“With the launch of ‘Drive Out Hunger,' we are harnessing that energy and spirit, giving it new direction and helping to make sure that Midas impacts the community in a very positive way,” he said.
