BRENTWOOD, Tenn. (Dec. 9, 2014) — BKT Tires Inc. has hired Siri Speegle, formerly with Bridgestone Americas, as OTR marketing manager in support of the company's growth strategy.
BKT said Ms. Speegle has more than 18 years experience in OTR tire marketing, including working closely with tire dealers, end-users and OEM customers, as well as the industry media.
Her work as OTR product marketing manager for Bridgestone included responsibilities for researching and evaluating new product opportunities, demand for potential products and customer needs and insightsm BKT said.
She holds a BS degree in business marketing and a Masters of Business Administration degree from the University of Phoenix.
In her role with BKT Tires, Ms. Speegle will manage channel distribution, new product campaigns, brand marketing and communications, as well as the overall market analysis and OTR market strategy.
“Siri's versatility, passion and knowledge of the OTR tire industry makes her a great addition to our team,” said Shawn Rasey, president of BKT Tires Inc.
“Her experience with key stakeholders such as OTR tire dealers, the Association of Equipment Manufacturers and the National Mining Association, will add to the speed and agility needed to serve our customers.”
He added that Ms. Speegle's contributions to humanitarian efforts make her “a good fit” for BKT and its its corporate commitment to social responsibility.