Michelin Tweel plant is $50M investment (updated)

Michelin technicians developed the Tweel — a network of elastomeric polyurethane spokes fused to a wheel hub and a circular outer flat rubber-covered rim — at the Michelin Americas Research Co. in Greenville.

The concept debuted at the 2005 North American International Auto Show in Detroit and a commercially viable product for industrial applications went on the market in late 2012.

“Differentiating us from competitors, the Tweel…is the industry's first commercialized airless radial solution and verifies Michelin's leadership for the next generation of mobility,” said Ralph Dimenna, head of Michelin Tweel Technologies.

As a non-pneumatic product, the Tweel offers a solution to the dilemma of flat tires that plagues the landscape, construction, contracting, refuse/recycling and agricultural industries, Michelin said.

“The Tweel…enables Michelin to enter new markets and expand its reach in existing business segments within the low-speed application category,” Mr. Dimenna said. “The industry is hungry for solutions contributing to productivity, safety and bottom lines.”

 The new plant — a converted multi-use building previously occupied by a New York-based designer and manufacturer of home furnishing products — will allow Michelin to boost output of Tweel SSL skid-steer tires and begin production of Tweel Turf tires to fulfill an OE contract for Deere & Co. for the John Deere ZTRAK 900 Series zero-turn commercial mowers.

The structure sits on a 12.9-acres plot. Michelin did not disclose the number of employees working at the new plant, its 10th in South Carolina and 16th in the U.S. Piedmont is an unincorporated “census-designated place” south of Greenville in Anderson County with a population of about 5,000 inhabitants.