MOORESVILLE, N.C. (Nov. 19, 2014) — Team Penske and Discount Tire/America's Tire have agreed to extend Discount's role as a key marketing partner with the team for “muliple” years.
The agreement calls for Discount Tire to continue as a primary sponsor of the No. 22 Team Penske Ford Mustang for at least 24 races in the NASCAR XFINITY Series — the new name for the Nationwide Series — and as an associate sponsor for both the No. 2 and No. 22 Ford Fusions in the NASCAR Sprint Cup Series.
Financial terms were not disclosed.
“We are happy to be extending our relationship with Team Penske into 2015 and beyond,” said Discount Tire President Michael Zuieback.
“They've been a loyal ambassador of the Discount Tire brand since we began our relationship with them in 2010,” he said. “The entire team, from Roger Penske to Brad Keselowski, Joey Logano, Ryan Blaney and everyone that is a part of the No. 22 crew, exemplifies performance and professionalism. We're looking forward to many more years of success together both on and off the track.”
Discount Tire first joined forces with Mooresville-based Team Penske in 2010 with Penske's NASCAR Nationwide Series (NNS) team.
That year, Brad Keselowski drove the No. 22 Discount Tire Dodge Charger to the NNS championship, racking up a series-record 26 top-five finishes.
In 2013, Discount Tire and Team Penske continued their success together, earning the NNS owners' championship and 12 wins with four different drivers — Mr. Keselowski, Joey Logano, Ryan Blaney and A.J. Allmendinger.
The production continued this season with the No. 22 Discount Tire Ford Mustang team once again claiming the 2014 NNS owners' championship with Messrs. Keselowski, Logano and Blaney, Alex Tagliani and Michael McDowell sharing driving duties.
“The on-track success that we have shared with Discount Tire has been remarkable over the last few years,” said team owner Roger Penske.
“Discount Tire has been an important part of our championship runs as a key sponsor of the No. 22 team in 2014 as well as our other title-winning seasons in 2010 and 2013,” he said. “Away from the track, they have been great partners with the Team Penske organization and they have developed important relationships with several of our other partners. Discount Tire represents a perfect example of how companies can utilize the sport of NASCAR both on and off the track to achieve success.”
Since 2010, Penske's No. 22 NNS entry has won 27 races wearing the Discount Tire livery, either as the primary or co-primary sponsor, including six wins this season.
The 2015 NASCAR XFINITY Series season will begin on Feb. 21 at Daytona International Speedway.