TORONTO (Nov. 18, 2014) — Only slightly more than half of Canadian drivers outside of Quebec use winter tires, according to a new survey commissioned by the Tire and Rubber Association of Canada (TRAC).
“The fact that so many drivers are not using winter tires is a clear threat to road safety,” said TRAC President Glenn Maidment.
The survey, conducted by Leger Marketing for TRAC, shows that winter usage in provinces outside of Quebec — where winter tire use is mandated — ranges from 38 percent in British Columbia to 73 percent in the Atlantic Provinces.
“Today's high-tech winter tires dramatically outperform all-season tires in all winter driving conditions,” Mr. Maidment said. “Despite all the evidence pointing to the fact that winter tires decrease collisions and reduce personal injury accidents, resistance to adopting winter tires remains strong.”
Other provinces and their usage rate are: Ontario, 56 percent; Alberta, 45 percent; and Manitoba and Saskatchewan, 39 percent each.
Many drivers cling to the idea that all-season tires offer sufficient traction and braking capabilities for winter driving, TRAC said.
Among those not using winter tires:
- 63 percent said that all-seasons are good enough for winter driving;
- 27 percent cited cost as a barrier for not using winter tires; and
- 22 percent said they don't drive enough in cold-weather months to merit winter tires.