DEARBORN, Mich. (Nov. 14, 2014) — Ford Motor Co.'s Quick Lane Tire & Auto Center franchise organization is teaming up with the Feeding America non-profit to tackle hunger.
Starting Nov. 14, supporters of the initiative can make a $10 donation to Feeding America by texting MEAL to 50555. The campaign will culminate at the Quick Lane Bowl on Dec. 26 at Ford Field in Detroit; Quick Lane is title sponsor for the inaugural college football game that will air nationally on ESPN.
Feeding America called hunger an issue that affects one in six Americans. The 501 (c)(3) non-profit organization operates a network servicing 50 states that includes 200 local food banks and 60,000 pantries providing food and meal programs to more than 46 million people. Considered the nation's largest domestic hunger-relief organization, Feeding America said a $10 donation helps provide 100 meals on behalf of member food banks.
Dearborn-based Ford said it will provide up to $250,000 in matching donations, ensuring a minimum donation of $150,000 to Feeding America. The donation is part of $1.3 million in financial support, grants, vehicles and other assistance the vehicle maker and its philanthropic arm, Ford Fund, are contributing to hunger-relief organizations this fall.
Ford plans to promote the campaign through its more than 700 dealer-operated Quick Lane Tire & Auto Centers across the U.S.
“Each year, 49 million Americans — including 16 million children — struggle with hunger,” said Jim Vella, president of Ford Motor Co. Fund and Community Services.