AUBURN HILLS, Mich. (Nov. 12, 2014) — TI Automotive Ltd., a global supplier of automotive fluid systems technology, has struck a marketing partnership with Marx Group, a full-service business strategy and marketing communications firm.
As part of that relationship, TI Automotive said Marx Group will help it with marketing, branding and public relations for the company's performance aftermarket products.
“The Marx Group has a strong track record for providing strategic assistance to leading companies in the replacement parts and specialty performance aftermarkets,” said Frank Buscemi, global communications director for TI Automotive. “We look forward to tapping into their years of experience and proven marketing communications expertise to advance our goals as we launch our new aftermarket program.”
TI Automotive is a global OE supplier to auto manufacturers as well as a supplier of aftermarket OE-quality fuel system replacement parts.
Marx Group is based in San Rafael, Calif., and has creative and account teams in New York, Chicago, Detroit, Kansas City and Knoxville, Tenn. The firm offers strategic business consulting as well as full-service marketing communications and PR programs.
More information on TI Automotive— which has 24,000 employees at 130 locations in 29 countries — is on its website. www.tiautomotive.com/aftermarket. For more information about The Marx Group, visit its website.
Do you have an opinion about this story? Do you have some thoughts you'd like to share with our readers? Tire Business would love to hear from you. Email your letter to Editor Don Detore at [email protected].