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Video: Net Driven on social media engagement

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LAS VEGAS — Patrick Sandone, CEO of internet marketing solutions provider Net Driven, discusses social media and how engagement can benefit a website during a seminar at this week's Specialty Equipment Market Association Show in Las Vegas.

Mr. Sandone's presentation, "The Future of Social Media," was part of the "Management at 2" series of seminars organized by the Tire Industry Association.

Mr. Sandone addressed issues such as over-saturation of content and a shift toward app-only software.