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November 07, 2014 01:00 AM

Video: Omni United announces partnership with Timberland

Tire Business staff
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    LAS VEGAS — Singapore-based tire distributor Omni United Pte. Ltd. unveiled a partnership with Timberland L.L.C., a globally recognized footwear and outerwear brand, at the 2014 SEMA Show to bring to market a Timberland-branded tire line.

    In this video, John Soule, vice president of global marketing and licensed business for Omni United, explains some of the details of marketing/licensing agreement. 

    Cooper Tire & Rubber Co. will produce the tires for Omni United, which plans to launch the line to consumers starting in April with three lines -- the Timberland CROSS tire for small SUVs and crossover vehicles, Timberland A/T for larger SUVs and trucks by September and Timberland TOUR tire for cars in 2016. 

    The partners have set up a website, timberlandtires.com, with details.

     

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    • News
      • OPINION
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      • GOVERNMENT & LAW
      • Humanitarian Award
      • RETAIL TIRES
      • SERVICE ZONE
      • TIRE MAKERS
      • Best Places to Work
      • RUSSIA WAR IN UKRAINE
    • Aligning with ADAS
    • Data
      • DATA STORE
    • Custom
      • SPONSORED CONTENT
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      • ASK THE EXPERT
      • LIVESTREAMS
      • WEBINARS
      • SEMA LIVESTREAMS
    • Resources
      • DIRECTORY
      • CLASSIFIEDS
      • SHOP FLOOR
        • BALANCING
        • DEMOUNTING
        • SAFETY
        • TIRE REPAIR
        • TPMS
        • TRAINING
        • VEHICLE LIFTING
        • WHEEL TORQUE
      • AWARDS
        • Best Places to Work
    • ADVERTISE
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