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Video: Omni United announces partnership with Timberland

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LAS VEGAS — Singapore-based tire distributor Omni United Pte. Ltd. unveiled a partnership with Timberland L.L.C., a globally recognized footwear and outerwear brand, at the 2014 SEMA Show to bring to market a Timberland-branded tire line.

In this video, John Soule, vice president of global marketing and licensed business for Omni United, explains some of the details of marketing/licensing agreement. 

Cooper Tire & Rubber Co. will produce the tires for Omni United, which plans to launch the line to consumers starting in April with three lines -- the Timberland CROSS tire for small SUVs and crossover vehicles, Timberland A/T for larger SUVs and trucks by September and Timberland TOUR tire for cars in 2016. 

The partners have set up a website, timberlandtires.com, with details.